As Black Friday and Cyber Monday become well-established shopping events, another noteworthy day has emerged for travel enthusiasts: Travel Tuesday. Celebrated on the Tuesday following Thanksgiving, Travel Tuesday presents a unique opportunity for consumers to secure travel-related deals, including discounts on flights, hotel stays, and vacation packages. According to a report by McKinsey & Company, this event is becoming increasingly popular, especially among American travelers and beyond. In this article, we’ll explore the rising appeal of Travel Tuesday, its impact on the travel industry, and what timeshare and travel professionals can expect from this growing trend.
What is Travel Tuesday?
Travel Tuesday, which falls this year on December 3, is a marketing event specifically tailored to travel deals. Positioned right after Cyber Monday, Travel Tuesday capitalizes on the post-Thanksgiving shopping momentum, targeting consumers interested in booking travel services. From airline tickets to resort accommodations, travelers can find a variety of discounts. According to CNBC, while Cyber Monday still garners ten times more interest than Travel Tuesday, the travel-focused event is steadily gaining traction as more people become aware of the unique travel savings it offers.
Search interest in Travel Tuesday began to emerge around late 2017, as reported by CNBC. However, with the travel industry significantly impacted by the COVID-19 pandemic, searches for Travel Tuesday dropped during 2020 and 2021. Since then, a renewed interest in travel has caused a sharp increase in searches, with interest surging by over 500% between 2021 and 2023. Google Trends reveals that the U.S. states showing the most interest include Washington, D.C., Massachusetts, Hawaii, Minnesota, and Delaware. Additionally, travelers are showing a particular interest in resort-heavy destinations around Travel Tuesday. Popular searches for vacation spots include the Dominican Republic, the Bahamas, and Punta Cana. According to Travel Pulse, these searches align with growing interest in resort destinations, suggesting that people are increasingly looking for leisure-oriented travel during this period.
Travel Tuesday vs. Cyber Monday
While Cyber Monday continues to dominate as the leading post-Thanksgiving shopping day, interest in Travel Tuesday is on the rise. According to McKinsey & Company, Cyber Monday’s popularity has somewhat plateaued in recent years, while Travel Tuesday continues to gain traction among those planning getaways. In 2023, American travelers showed an increase in bookings for flights, hotels, and cruises around Travel Tuesday, highlighting a trend toward spending on experiences rather than material goods during the holiday season.
Though still primarily celebrated in North America, Travel Tuesday’s appeal is expanding globally. According to CNBC, interest in the event is growing in regions like the United Kingdom, the Netherlands, Australia, and Spain, indicating that travel-related discounts are resonating with an international audience. However, this trend has yet to catch on significantly in Asia, with the exception of Singapore, where Travel Tuesday deals are beginning to gain traction. This widening popularity is encouraging more travel companies outside the U.S. to join the trend and offer Travel Tuesday discounts, creating a broader selection of deals for travelers worldwide.
For the timeshare industry, Travel Tuesday offers an opportunity to engage with travel-focused consumers actively seeking vacation deals. Timeshare professionals can leverage this shopping event to promote timeshare offers, highlight specific destinations, and target consumers interested in long-term vacation solutions. With rising interest in resort destinations, Travel Tuesday could become an important day for timeshare marketing, helping timeshare companies position themselves as attractive alternatives to traditional travel bookings.
Conclusion
As Travel Tuesday continues to gain recognition, it provides travel and timeshare professionals with an increasingly effective avenue to reach potential customers eager to plan vacations. With its steady rise in popularity and expansion beyond the U.S., Travel Tuesday represents a unique opportunity to capture the attention of a travel-focused audience. For timeshare and vacation providers, Travel Tuesday can serve as an ideal moment to offer exclusive deals, generate interest in travel experiences, and potentially drive new memberships. As the holiday season approaches, Travel Tuesday is poised to solidify its place alongside Black Friday and Cyber Monday as a prime time for travelers to invest in memorable experiences.
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