New BBB program empowers consumers to choose businesses that support the causes they care about
Better Business Bureau Serving the Pacific Southwest (BBB) has proudly approved Leave Timeshare as a BBB4GoodSM Verified Business, earning them the BBB4Good Trustmark. BBB’s newest program, BBB4Good, validates and spotlights the growing sector of purpose-driven businesses that are positively impacting their communities through the power of business.
BBB4Good builds upon BBB Accreditation and enables trustworthy, purpose-driven businesses to become ”BBB4Good Verified” by vetting their activities against both BBB Standards for Trust and BBB4Good Standards of higher purpose, community engagement, authentic marketing, and social and/or environmental impact substantiation.
The partnership uploads the Four BBB4Good Standards:
- Higher Purpose
- Community Engagement
- Authentic Marketing
- Impact Substantiation
By searching the growing list of purpose-driven businesses on BBB.org, consumers can find businesses that are creating value in their communities and have their dollars impact causes they care about. BBB4Good Verified Businesses will display the BBB4Good Trustmark.
Businesses interested in BBB4Good Verification can apply at bbb.org/bbb4good. BBB4Good is being launched in six communities in the United States and Canada via the BBB Institute for Marketplace Trust and BBB’s educational foundation, following a two-year pilot program.
About Better Business Bureau Serving the Pacific Southwest:
Better Business Bureau has empowered people to find businesses, brands, and charities they can trust for more than 110 years. In 2022, people turned to BBB more than 250 million times for BBB Business Profiles on more than 5.3 million businesses and Charity Reports on about 12,000 charities, all available for free at BBB.org. The International Association of Better Business Bureaus is the umbrella organization for the local, independent BBBs in the United States, Canada and Mexico. Incorporated locally in 1938, BBB Serving the Pacific Southwest serves Greater Arizona and Southern California, providing critical tools to ignite success including mentorship, online products, co-working and access to capital. Our objective expertise educates the community on ethical behavior in the marketplace and how businesses can build trust.
Media Relations / Reputation Management