Timeshare ownership has long appealed to individuals seeking vacation consistency and flexibility. However, the industry is also associated with complex contracts and high-pressure sales tactics. This article examines the experience of Alan and Sally Bediamol, who found themselves entangled in a costly vacation club agreement with Diamond Resorts, now part of Hilton Grand Vacations. Through their story, we will highlight critical lessons for prospective timeshare buyers, discuss industry practices, and review recent legal developments surrounding vacation ownership.
The Bediamols’ Experience
In 1998, the Bediamols, a couple from Las Vegas, signed up for what they believed was a traditional timeshare, lured by the promise of affordable vacations. However, as years passed, the couple upgraded their membership multiple times, only to find that the sales tactics became increasingly aggressive. Each vacation turned into another sales pitch, with persuasive phrases like “It’s a no-brainer” and “Happy wife, happy life” pushing them further into larger packages.
In 2021, the couple committed to a more expensive vacation package through Diamond Resorts, believing it would allow them to use loyalty points toward maintenance fees. However, they soon learned that the points could not be applied in this way. This misunderstanding—and the realization that their investment’s actual value was a mere $2,000—left the couple feeling betrayed. Despite their trust in a familiar salesperson, the Bediamols admitted they did not carefully read the contract. Their monthly payments soared to over $1,500, which conflicted with their goal of securing affordable retirement travel.
The Rise and Fall of Diamond Resorts and Legal Challenges
Diamond Resorts, which was acquired by Hilton Grand Vacations in 2021, has faced numerous legal challenges over the years. In 2016, the Arizona attorney general reached an $800,000 settlement with Diamond Resorts following consumer complaints about deceptive sales practices. In addition to settlements, several civil lawsuits have been filed against both Diamond Resorts and Hilton Grand Vacations, reflecting ongoing consumer dissatisfaction. While Hilton Grand Vacations issued a public statement emphasizing its continued relationship with the Bediamols, it also agreed to refund the couple and cancel recent contracts. This outcome illustrates that even well-established vacation ownership companies must remain responsive to consumer concerns.
Key Takeaways for Prospective Timeshare Buyers
The Bediamols’ experience underscores the importance of careful evaluation before entering any timeshare or vacation club contract.
- Read the Contract Thoroughly: Verbal promises made by sales agents may not align with the written terms of the agreement. Review all clauses carefully.
- Verify Membership Benefits: Ensure you understand how points and maintenance fees are structured and whether you can use them as intended.
- Be Wary of Pressure Tactics: Avoid making quick decisions under pressure. High-pressure pitches often create an emotional response that can cloud judgment.
- Check Consumer Protection Resources: Refer to organizations such as the Federal Trade Commission (FTC) and your state’s Consumer Affairs Division for tips on navigating timeshare sales presentations.
- Seek Legal Advice: If you feel uncertain about the terms, consulting an attorney can help protect your interests.
The vacation ownership industry must address transparency issues to rebuild trust with consumers. Companies like Diamond Resorts—and now Hilton Grand Vacations—can benefit from adopting clearer communication, minimizing pressure tactics, and providing accessible exit options for dissatisfied owner. Moreover, consumers should take an active role in educating themselves about their rights and obligations within the timeshare industry. With resources like the FTC offering guidance, prospective buyers can better protect themselves from unfavorable deals.
Conclusion
The story of Alan and Sally Bediamol offers valuable insights into the challenges and complexities of timeshare ownership. Although the couple ultimately secured a refund and contract cancellation, their journey reflects the risks associated with pressured sales and misunderstood agreements. Prospective timeshare buyers must remain vigilant, informed, and prepared to walk away from deals that don’t meet their expectations. With increased consumer awareness and greater industry transparency, the vacation ownership market can move toward a more balanced and trustworthy future.
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